国产自拍视频

In order to strengthen the teaching effect of our MBA “Resource Marketing” course and enhance the understanding of the students on the utilization of enterprise resources and marketing strategies, in the afternoon of May 11, 2025, led by Ling Wenbin, the tenured director of SUU, adjunct professor, and professor of industry in Jiangsu Province, the MBA students of Soochow University of the class of 2023 went to Southeast Elevator Company Limited, which is located in Wujiang, Suzhou. The activity discussed in depth how enterprises realise resource integration and effective marketing through a combination of visits and studies and expert lectures.

Introduction of the company

Southeast Elevator Corporation is an operator of vertical transportation system solutions. Headquartered in Wujiang, Suzhou, the demonstration zone of Yangtze River Delta integration, Southeast Elevator Corporation has become a partner of China's aerospace industry, a national-level speciality enterprise, one of the top ten elevator manufacturers in China, and the preferred supplier of centralized state-owned real estate development enterprises after 25 years of innovative development. Southeast Elevator Industrial Park is an aerospace science education base, a national defense education practice base, and a demonstration base for industrial tourism in Jiangsu Province. Southeast Elevator carries forward the spirit of aerospace, serves the national defense construction, and adheres to the quality of craftsmanship to provide vertical transportation system solutions for all kinds of major construction projects, and builds a happy space that carries dreams for the users.

Not forgetting the original intention and keeping the mission in mind, Southeast Elevator is located in the foundry of aerospace-grade elevator, carries forward the spirit of aerospace and adheres to the quality of craftsmanship. Southeast Elevator takes the party building as the leader, actively responds to the national strategy, and serves major national projects such as “Aerospace Power”, “Bridge and Tunnel Power”, “Ocean Power”, “Nuclear Power” and so on. Powerful country” and other major national projects - satellite launch center, Hong Kong-Zhuhai-Macao Bridge, national research vessel, Belt and Road Pakistan nuclear power, etc., contributing to the prosperity of the motherland!

Corporate Visits

At the beginning of the activity, under the warm reception of Ms. Ma Yiping, the curator of Southeast Elevator, the students visited the company's exhibition hall. Through the detailed explanation, they got a comprehensive understanding of Southeast Elevator's development history, core business, technological advantages and many national qualifications and honors. From a traditional manufacturing enterprise at the early stage of its establishment to a modern intelligent equipment manufacturing enterprise with independent intellectual property rights and products exported overseas, the students were deeply impressed by the growth trajectory of Southeast Elevator.

In particular, the curator introduced the enterprise's innovation achievements in the segmented fields of green energy-saving elevators, barrier-free elevators, and elevators for rail transportation, and demonstrated the company's core competitiveness in product research and development, quality control, and service system. Through this visit, the students not only deepened their knowledge of the elevator industry, but also had a more intuitive feeling of how the enterprise builds brand value and integrates internal and external resources to achieve sustainable development.

Southeast Elevator actively fulfills its social responsibility by establishing an art education base and disseminating aerospace culture and enhancing the public's scientific literacy through aerospace-themed artwork tour exhibitions and aerospace derivatives displays. Southeast Elevator will continue to promote the application of the fourth-generation residential elevator, adhere to technological innovation and service upgrading, deepen the fusion of art and science and technology, create a unique brand culture, and provide users with better products and services.

Teachers and students also visited Southeast Elevator's Aerospace Plaza. As a special application scenario, the Aerospace Plaza symbolizes Southeast Elevator's professional ability and market positioning in specific fields. By developing products to meet specific needs, Southeast Elevator has further broadened its market resources and set up a benchmark image in the industry in the process. All the teachers and students took a group photo here to record this unforgettable learning moment.

Special Report

In the lecture hall of the Southeast Elevator, Ms. Jia Ruoxu, Executive Director of the Institute of Community Digital Economy, gave a wonderful lecture with the theme of “Intelligent Management and Effective Marketing Model Based on Digital Decision Making” to the students. Community Digital Economy is a sustainable business solution based on community, which involves the concepts of digital industrialization and consumer capitalization. Its core is human-centered, beyond the traditional product-centered business model, emphasizing the digital transformation from product marketing to human-centered. Combined with the current trends in the development of the digital economy, President Jia systematically elaborated on the opportunities and challenges faced by enterprises in the process of digital transformation. She emphasized that in today's digital economy, data has become a new type of production factor, and the management decisions and marketing strategies of enterprises must be based on the in-depth mining and scientific analysis of data. Through a number of practical cases, Dean Jia explained how to use big data for user profiling, market prediction and personalized marketing, so as to achieve efficient allocation of resources and precise placement. This not only deepened students' understanding of the content of the resource marketing course, but also provided them with valuable practical experience.

Summarize and Gratitudes

Professor Ling Wenbin, professor of industry, pointed out that the successful experience of Southeast Elevator shows that enterprises not only rely on technological innovation in the fierce market competition, but also need to focus on the integration of resources and the optimization of marketing strategies. He encouraged students to integrate what they saw and thought during the visit into their daily study and future career development, and the continuously improve their strategic thinking and practical abilities.

Finally, I would like to thank the Southeast Elevator Corporation for its great support to this practical teaching activity and Professor Ling for organizing and coordinating this study activity. Through this study tour, students had a close contact with the practical operation of the leading enterprises in the industry and deeply realised the importance of combining theoretical knowledge with practical application.